Google Marketing Live 2024: Everything you need to know
From creative updates, to immersive shopping ads, to new reporting, here's a recap of all the AI updates from Google's annual event.
From creative updates, to immersive shopping ads, to new reporting, here's a recap of all the AI updates from Google's annual event.
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From creative updates, to immersive shopping ads, to new reporting, here's a recap of all the AI updates from Google's annual event.
Boost company morale, attract new business, and take home the highest honor in search.
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
Google AI will provide personalized recommendations and advice before connecting them with advertisers' websites to complete a transaction.
Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery.
Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions.
Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.
Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google's AI Overviews.
Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data Manager tool.
Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions.
Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business.
Learn how to defend your "moat," capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success.
Not only are the search results more graphical, they have richer information for these more interactive ways of searching.
Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.
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Artificial Intelligence Optimization (AIO)
ChatGPT can now search the web to find current information, recent events or detailed answers that aren't in its training data.
Google is afraid of being left behind and thinks the solution is to put AI in everything, a former Google says.
Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here's what to do instead of giving up.
Generate SEO content ideas that directly address your customers' jobs, pains and gains for more effective content marketing.
Clearing up any confusion around the term Position-less Marketer.
Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.
We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?
See how AI is changing our quest for information, the key players in the AI wars and the attributes that will define the future of search.
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.
Google said these new crawlers are to "better support crawling of binary data that may be used for research and development."
Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.
What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google?
Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech.
Improve your B2B lead gen ROI by matching offers, ad channels and educational content to the user's awareness and intent level.
Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.
Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.
Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.
Google said the filter appears on the top of the results page alongside other filters.
Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform's increased focus on scaling its ads business.
New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.
AI Overview link cards get a higher click through rate than normal web search results but Google won't break out click data in Search Consoles for content creators.
Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.
Merge AI efficiency with SEO mastery. Create a custom GPT for unique data analysis, uncovering valuable keyword opportunities.